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Senior Copywriter

Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

Job ID 875896BR
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Job Summary

Responsible for writing, editing and producing branded content for an inclusive audience in collaboration with production studio team. Develops copy and supports publishing capabilities to drive ideation and storytelling around health, wellness and lifestyle categories rooted in human insights, resonating with diverse communities, balancing editorial and brand voice through journalistic lens.

In addition, supports concept and creative development of written messaging and communication for marketing campaigns, including Retail Rx, Non-Retail Rx, Beauty, Health and Wellness, Owned Brands, Loyalty and Seasonal.

Ensures the tone of voice and integrity of the brand is effectively present and consistent throughout all tactics inclusive of advertising, digital, branded platforms and targeted campaigns, and maintains continuity in all facets of the brand experience.

Job Responsibilities
  • Creates, develops, and executes descriptive and effective copy for marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
  • Maintains knowledge of current copy standards and formats to consistently and effectively convey the company’s image and positioning within the marketplace.
  • Collaborates with manager, designers, writers, and other marketing team members to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
  • Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
  • Communicates regularly with project management team to ensure assignments are completed on time.
  • Attends meetings facilitated by business area or project initiator to understand the goals and objectives throughout the stages of a project.
  • Presents assignments to business area managers/leaders and peers as needed.
  • Leads the team’s more complex creative assignments and mentors other team members
An Equal Opportunity Employer, including disability/veterans

About Walgreens Boots Alliance

Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products.

Including equity method investments, WBA has a presence in more than 25 countries, employs more than 450,000 people and has more than 21,000 stores.

WBA’s purpose is to help people across the world lead healthier and happier lives. The company is proud of its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. WBA is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.

WBA is included in FORTUNE’s 2021 list of the World’s Most Admired Companies*. This is the 28th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list.

More company information is available at www.walgreensbootsalliance.com.

Basic Qualifications

  • Bachelor’s degree and at least 5 years of experience writing copy for marketing materials across a variety of media including collateral, catalogues, direct mail pieces, magazine ads and circular spots.
  • Experience creating ad campaign concepts for various media.
  • Knowledge of consumer, industry and competitive trends.
  • Knowledge of brand identity guidelines and style guidelines to achieve consistent and effective messaging and corporate image in all marketing concepts.
  • Experience presenting to and coordinating senior level meetings, including preparation of agendas and documents.
  • Intermediate level skill in Microsoft Office 2003 or later: Word (for example: creating and modifying text styles, numbering and sorting lists, working with sections and columns, formatting tables, and using templates and using diagrams and drawing tools), Excel (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering) and PowerPoint (for example: creating presentations, adding and removing slides, entering and formatting text, applying design templates, modifying masters, inserting graphics and objects, creating handouts).
  • Willing to travel at least 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • Experience with Adobe CS
  • Experience in the indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.
  • Experience writing articles in editorial voice, in addition to video and radio scripts — overseeing messaging end-to-end through studio production process

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