The Account Executive is responsible for driving revenue by engaging with relevant brands and agencies and will prospect, develop, expand and manage assigned accounts to drive revenue and build business opportunities for the Walgreens Retail Media Program. The Account Executive is responsible for direct advertiser sales, including negotiations and management of partnerships at the mid-levels within the advertiser’s organization, and in concert with their agency. Collaborates internally and with vendor partners to generate a medium volume of sales-related activity including presentations, RFP’s, custom proposals, etc.
Drives the sales cycle for WAG by building a strong pipeline of demand for Walgreens advertising solutions among a subset of both existing and new clients.
Understands client needs and pitches advertising and data solutions that will best serve their needs through capability overviews, demonstrations, negotiations and management of sales activities.
Responsible for direct advertiser sales, including negotiations and management of strategic partnerships at mid-levels within the advertiser’s organization, and in concert with their agency.
Coordinates cross-functional teams (e.g., media planning, ops, analytics) to develop and implement marketing strategies (both onsite and offsite).
Reviews results of campaigns to continuously look for opportunities to serve clients better through enhanced products and capabilities.
Actively listens to the needs of advertisers and champions opportunities to drive growth and consideration of the Walgreens offering in the marketplace.
Develops leads, cold calls potential advertisers, manages existing customer relationships and closes the deal, either over the telephone or in person with the aim of maximizing sales revenues, increasing their portfolio and hitting targets.
An Equal Opportunity Employer, including disability/veterans About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products.
Including equity method investments, WBA has a presence in more than 25 countries, employs more than 450,000 people and has more than 21,000 stores.
WBA’s purpose is to help people across the world lead healthier and happier lives. The company is proud of its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. WBA is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.
WBA is included in FORTUNE’s 2021 list of the World’s Most Admired Companies*. This is the 28th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list.