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Director CRM – Audience Journey Strategy & Orchestration

Job ID 736889BR Location 433 W VAN BUREN STREET , CHICAGO, IL
Job Summary

Do you want to be part of the customer-first, fast-paced CRM team that leads strategy and analytics, to improve customer experience and to drive business growth? We’re looking for a Leader to join our Audience Journey Strategy & Orchestration team here at Walgreens. You will play a crucial role in supporting and leading our marketing team through your thought leadership in performance analytics and customer contact strategy. Guided by a customer-first principle, you will lead the intelligent orchestration to what, when, and where our customers see the most relevant communications. Through this highly visible role, you will be able to quickly gain understanding of Walgreens’ business and marketing/data platforms to identify opportunities, partner with cross-functional team members to execute, and quickly dive into insights to drive optimization – which will inform the future state CRM strategy and execution roadmap. A career at Walgreens means joining a team that has been dedicated to our customers and communities we serve for over 100 years. You will have a role to play in championing the health and well-being of every community in America. Come join our team to make a difference in the lives of our customers and patients!

Job Responsibilities
  • Builds the formal frameworks and methodologies for approaching major strategic issues both leveraging existing resources and creating new innovative concepts across the Company for area of expertise. Ensures process and structural fit with key stakeholders. Performs as a focal point for cross-functional teams and liaison to stakeholders in developing and implementing frameworks. Develops effective working relationships with stakeholders to achieve targeted goals and/or solutions.
  • Counsels key stakeholders on areas of expertise. Partners cross-functionally to translate and define business needs for area of responsibility to execute against. Strategically partners cross-functionally to develop the strategies and actionable roadmap to meet goals. Develops short- and long-range strategies, plans and actionable goals. Oversees implementation of procedures, processes, and policies that have significant impact upon the organization.
  • Makes recommendations for the formulation of the strategies and operating plans of the specified area of responsibility, then, based on prevailing conditions executes or adjusts the operating plans of the business unit directed.
  • Shares complex information related to areas of expertise. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts.
  • Sets financial, operational and quality objectives and develops/oversees operating plans for the area of responsibility.
  • Ensures growth and optimization of consumer awareness, market share and/or specified initiatives. . Reviews the competitive marketplace and makes recommendations for adjustments to operational activities based upon identified information.
  • May develop budget for specified area of responsibility and delivers against business goals/objectives.
  • Analyzes performance drivers, proactively determines actionable strategy, and then contributes to identifying solutions for mitigation and/or optimization to achieve overall business goals.
  • Directs teams accountable for daily operations. Oversees and directs the work of managers, senior managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.
An Equal Opportunity Employer, including disability/veterans

About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products.

Including equity method investments, WBA has a presence in more than 25 countries, employs more than 450,000 people and has more than 21,000 stores.

WBA’s purpose is to help people across the world lead healthier and happier lives. The company is proud of its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. WBA is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.

WBA is included in FORTUNE’s 2021 list of the World’s Most Admired Companies*. This is the 28th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list.

More company information is available at www.walgreensbootsalliance.com.

#LI-WM1

Basic Qualifications

  • Bachelor's degree and at least 6 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, consumer research, vendor collaboration, inventory, category management and/or business analysis. OR High School/GED and at least 9 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, consumer research, vendor collaboration, inventory, category management and/or business analysis.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Experience developing strategic initiatives which align with business goals and budget.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Experience leading cross-functional teams.
  • Experience interacting at the executive level.
  • Experience managing client-facing programs.
  • At least 2 years of experience planning, developing, and managing departmental expense and capital budgets.
  • At least 3 years experience of direct leadership and/or cross functional team leadership.
  • Willing to travel up to 10% of the time for business purposed (within state and out of state)

Preferred Qualifications

  • Master's Degree OR MBA

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