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Omnichannel Content Strategy Manager

Job ID 652089BR Location 433 W VAN BUREN STREET , CHICAGO, IL
Job Summary
Market pressures are pushing towards a consumer-centric, technology-enabled, healthcare ecosystem. Horizon 3 (H3) will transform healthcare by addressing these needs through a personalized, physical and digital healthcare platform. We believe creating a simple, delightful experience for users will improve health outcomes and lower costs for the entire system. Backed by WBA and with the direct consumer access of Walgreens, H3 has a head start on the typical technology startup – and is building a leading team to use the resources of WBA to disrupt US healthcare.

Do you have passion for transforming healthcare? You can do so by enabling meaningful content engagements for consumers across the nation in a way that drives meaningful improvement in health outcomes.

In this role you will lead the strategy, development, and implementation of highly-engaging consumer-facing content across marketing channels and consumer interaction surfaces, including in-store experiences, interactive digital signage/kiosk experiences, app and website. The ideal candidate is equally creative and analytical with experience building and launching successful marketing and content strategies to drive customer engagement, and has effectively leveraged atomic content to create personalized experiences. In this role, you will own and optimize the content strategy including managing the calendar, tactical activation, and performance evaluation while collaborating extensively across functions to facilitate a seamless omni-channel customer experience.

The ideal candidate will be a modern marketing and communication expert, big picture thinker, and master collaborator who can facilitate multi-year planning to serve enterprise-wide goals.

The candidate must be a passionate advocate for health and our customers, have an appetite for thoughtful experimentation, a sophisticated eye for evolving and influencing behavior. The candidate should also be an expert at using data driven decisions, design thinking and modern day digital marketing strategies to continually raise the bar, blaze a trail, and define best practices for superior performance.

Expertise areas that will make you a great fit for this opportunity are:
• Designing and implementing creative, targeted content marketing strategies across channels and platforms
• Driving traffic and engagement through use of compelling content
• Experience with enterprise-level Content Management Systems
• Reporting, measurement and optimization to ensure that content programs are meeting their intended goals
• Health care industry experience
• Project management skills and attention to detail

Job Responsibilities

• Manages the general daily activities of the engagement channels and consumer interaction surfaces, including in-store experiences, environment design, interactive digital signage/kiosk experiences, and website.
• Facilitates the seamless customer experience across all customer touch points. Primary focus is on supporting all omni-channel experience considerations across brick-and-mortar, web, digital app and even mobile applications.
• Utilizes creative storytelling to engage members, affect member behavior, amplify key messages, and capitalize on key moments in time. Manages the delivery of health education, engagement and consumer retention priorities
• Works cross-functionally to provide ongoing support, identifying trends and opportunities to enhance omni-channel programs and results. Designs experiences that usher in the future of digital healthcare and improves lives.
• Analyzes and interprets what behaviors and patterns make customers successful and more likely to be engaged.
• Allocates available resources to meet operating objectives. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.

Basic Qualifications

  • Bachelor's degree and at least 2 years of experience in ecommerce, digital marketing, or related marketing field, OR a High School diploma/GED and at least 5 years of experience in ecommerce, digital marketing, or related marketing field.
  • Experience developing and managing compelling web experiences for businesses and consumers
  • Experience with Omni-channel design and execution
  • Experience identifying operational opportunities and issues.
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to find solutions.
  • Experience creating marketing concepts in response to industry trends and/or business objectives.
  • At least 1 year of experience of direct leadership, indirect leadership and/or cross-functional team leadership.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • Master's degree OR MBA
  • At least 4 years of experience in ecommerce, digital marketing, or related marketing field.
  • Experience with healthcare, payments or wellness consumer brands.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Experience managing and leading high performing teams through change and transformation.
  • Understanding and deep knowledge of performance marketing management across digital channels.
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  • Knowledge and focus on analytics and ROI
  • Experience managing multiple deadlines and/or milestone requirements.
  • Experience with Marketo and Adobe Experience Manager is highly desired.
  • Experience in healthcare, providers/payers, B2B, technology SaaS companies and/or digital health, in-house or at agencies.


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