What makes this special: It is an exciting time to join the Walgreens digital team! Walgreens is undergoing a digital transformation and the digital commerce team is at the forefront of that transformation. The work is fast paced and exciting. The team has an entrepreneur spirit – innovative mentality and a collaborative culture and Walgreens is looking for someone who is passionate about driving online sales and customer experience to join their newly formed digital experience team! What you will do: Responsible for managing a team of analysts and performing a wide variety of complex, strategic analytics for Digital Experience Optimization. Defines and leads the strategy against customer journeys throughout the merchandising category, using customer data and web analytics. This role delivers site content and creates site pages in Adobe Experience Manager. This role will analyze customer information, customer behavior, and competitive benchmarking to prioritize actions necessary to improve the customer research/shopping experience.
Analyze customer information including external data, internal research, site behaviors, post-transaction data, to identify the most significant opportunities to improve the customer experience across categories.
Create personalized journeys in product discovery category experiences tailored to customer segments.
Develop the category experience strategy and optimize customer category experience for merchandising, taxonomy, facets, purchase path (search and navigation), data content, SEO and post transaction results.
Execute A/B split testing and multivariate testing to improve customer category product discovery experience and increase conversion rates and average order value.
Use analytics to troubleshoot and identify existing issues within the funnel to remove friction and aid decision-making.
Drive site innovation though the investigation of new features and functions.Utilize customer feedback and analytics to build business cases to support initiatives and programs.
Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive coworking vertical and identifying best practices.
Conduct user experience research to better understand our users behavior and goals.
Document governance guidelines and standard operating procedures for digital experience, siteplanning, and QA team.
Develops and builds a page strategy that supports campaign goals and meets established key performance indicators and is customer centric, seamless, and intuitive by leveraging web analytics data, and customer insights
Authors and deploys site content in compliance with established timelines; daily, weekly and monthly
Builds a bank of assets/graphics to re-use (resize) that can be leveraged to author pages in real time, adds copy updates and reorders/reconfiguring page flow.
Bachelor’s degree and at least 2 years of merchandising or digital experience OR a high school diploma/GED and at least 5 years of merchandising or digital experience.
At least 1 year of direct leadership, indirect leadership and/or cross-functional team leadership.
Willing to travel up to 10 % of the time for business purposes (within state and out of state).
Experience working in a digital environment.
Experience working with B2B or B2C website platforms.
Experience working in fast-paced environment.
Strong knowledge of consumer product merchandising and visual merchandising.
Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
Strong knowledge of web analytics.
At least 3 years of experience in indirect management of team members, including assisting in the development, training and assignment of work/projects to other team members.
Experience working with Adobe Experience Manager, Adobe Assets and Abode Sites
Experience with JIRA, Workfront or similar project management tools