The Ad Analytics & Measurement team under Walgreens Advertising Group oversees measurement and audience capabilities for supplier-funded campaigns. The Senior Analyst, Ad Analytics & Measurement, will focus on developing measurement plans for media activations that meet client objectives and build bespoke measurement reporting in visualization tools such as Tableau and Power BI. This individual will also assist with audience capabilities to develop data-led audience recommendations for media activations. Through this role, you will have the opportunity to partner with internal teams and external clients to drive growth for the business by ensuring cohesion and strategic approach to activation and optimization of media to drive results for supplier campaigns.
Supports the integration and application of 1P data through consultative services to both internal and external partners
Supports operational activities that have a significant impact on the overall business including but not limited to sales, revenue, analytics, insights, research, media activation, and measurement
Delivers exceptional client service: Strengthen internal and external partnerships through deep expertise in business performance, analytics and insights capabilities, and media activation providing solutions to challenges and opportunities for growth
Contributes to the thought leadership of analytical plan development and activation options based on understanding of collaborative strategies defined in the business
Supports commercialization efforts of current capabilities and offering
Delivers effective execution of core/custom insights including retrieving accurate data, summarize insights, and recommend insights-linked activations both in-store and through various media offerings
Identifies opportunities to enhance current capabilities through active feedback
Builds relationships with WAG team members and contribute to efficient, effective ways of workings in day-to-day interactions and campaign execution
Elevates team culture through engagement, planning, and problem-solving activities
Acts as informal mentor to team members, cross functional peers, and supplier partners on areas of subject matter expertise
Bachelor’s Degree and at least 1 year of experience in marketing, analytics, promotions/pricing, insights, supplier collaboration, consumer research, category management and/or business analysis OR High School/ GED and at least 4 years of experience in marketing, analytics, promotions/pricing, insights, supplier collaboration, consumer research, category management and/or business analysis
Experience pulling, analyzing, and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Experience supporting cross-functional teams to reach common goals
Willing to travel up to 10% of the time for business purposes (within state and out of state).
At least 1 year of relevant experience with analysis/insights using 1st party data
Experience establishing & maintaining relationships with individuals at all levels of the organization, as well as external partners
Experience identifying operational issues and recommending and implementing strategies to resolve problems
Experience creating and delivering presentations to various audience levels within an organization