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Direct Marketing Manager, Customer Loyalty & Insights

Job ID 336721BR Location 433 W VAN BUREN STREET , CHICAGO, IL
Job Summary

Leads development and execution of direct marketing campaigns across email, direct mail, SMS and outbound calling. Collaborates closely with business and IT partners to identify target audiences, preferred channels, and business requirements for marketing campaigns. Manages projects independently, including scope, timelines, and cross-functional dependencies. Demonstrates business acumen and leverages technical skills to execute direct marketing campaigns that meet key KPIs and achieve business priorities. May directly code direct marketing campaigns based on business requirements.


Job Responsibilities
  • Develops and executes operational activities that have moderate to significant impact on the specified functional area of the Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as:
    • Developing complex or industry- approaches to drive the development of broad reaching initiatives.
    • Defining, deploying and institutionalizing functional area research approaches and related knowledge bases.
    • Forecasting and assessing industry trends and their impact on key initiatives for the specified area.
    • Establishing guidelines, best practices and standards.
    • Analyzing, summarizing and presenting results to functional teams and decision makers.
    • Leading cross-functional teams for tactically important initiatives.
    • Developing programs that establish and enhance standards.
    • Interpreting complex results and analyzing trends.
    • Identifying and establishing relationships with internal/external partners.
  • Performs as the subject matter expert for the specified functional area May connect various data points to create the big picture. Becomes actively involved, as required, to meet schedules and resolve problems that are complex in nature.
  • Assists in the development of complex capabilities, May develop the specifications of complex projects and may perform as implementation lead for key initiatives. Stays abreast of new developments used to establish and enhance standards.
  • Provides cross-functional challenges and recommendations for new ideas / solutions to gain acceptance from a wide range of audiences. Creates specifications for initiatives and may lead in implementation. Shares complex information related to areas of expertise and/or to gain acceptance of business solutions.
  • Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion. Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. Works cross functional to identify potential business risks and strategies to deliver business solutions. Makes actionable recommendations to appropriate stakeholders. May perform as customer advocate.
  • Leads cross-functional project work streams and ensures key initiatives are completed within budget and on time to meet business units’ needs.
  • Conducts assessments utilized to illustrate business impact.
  • Makes actionable recommendations to increase operating efficiencies and communicates recommendations effectively, tailoring communications appropriately to different audiences.
  • Builds understanding of the specified area and performs as a SME to key stakeholders. Utilizes knowledge to assist business leaders in leveraging ways to grow their business. Maintains involvement at tactical level throughout the year. Maintains knowledge of competitive / industry trends to stay abreast of best practices.
  • Guides and mentors less experienced team members, as necessary. May provide subject matter expertise to the business. May participate in teaching and training members of the work team.


Walgreens (walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. Walgreens is proud to be a neighborhood health, beauty and retail destination supporting communities across the country, and was named to FORTUNE magazine’s 2019 Companies that Change the World list. Approximately 8 million customers interact with Walgreens in stores and online each day. As of August 31, 2019, Walgreens operates 9,277 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Walgreens also provides specialty pharmacy and mail services and offers in-store clinics and other health care services throughout the United States, most of which are operated by our health care strategic partners.







Basic Qualifications

  • Bachelor's degree and at least 2 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 5 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
  • Experience with MS Office Suite.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • At least 2 years of experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
  • Experience leading cross-functional teams.
  • Experience developing and delivering presentations to various audience levels within an organization.
  • At least 1 year experience of direct leadership and/or cross functional team leadership.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • At least five years of experience with campaign management, direct marketing, or CRM tools such as Unica, Adobe, or Salesforce
  • Strong SQL skills or coding experience
  • Experience working in the pharmacy, insurance, or healthcare industries
  • Ability to work collaboratively with business and IT partners to integrate new data sources or feeds into existing marketing campaigns
  • Building product or marketing roadmaps; identifying dependencies and achieving deliverables on time and on schedule
  • Master's Degree OR MBA

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