Associate, Paid Search

Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

Job ID 1409635BR

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Job Summary

As part of the Walgreen’s Media team, leads and supports paid search engine marketing campaigns that help drive customer acquisition. Helps shape the Walgreens business across retail and pharmacy efforts. Monitors and analyzes web analytics and campaign performance. Defines campaign budgets, aligns campaign goals, and ensures adherence to search optimization principles. Identifies and presents new avenues of paid advertising to clients. Partners with other Marketing areas including marketing and creative strategy, content creation, digital marketing, social media, and digital analytics to produce optimum results.

Job Responsibilities

Develops and executes operational activities that impact important components / processes of the specified Digital & Marketing work function, and may include responsibilities in the area of digital Merchandising, Photo, eHealth, User Experience, Strategy, or Marketing, such as:
- Developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives.
- Interpreting results and analyzing trends.
- Reviewing alignment of functional area strategies with assumed outcomes.
- Monitoring strategies of functional area and recommending / implementing adjustments.
- Contributing in planning and implementing a broad range of activities to meet objectives.
- Developing tactical plans.
- Preparing related program budgets.
- Participating in development of programs that establish and enhance standards.
- Identifying and establishing relationships with internal/external partners.
Performs as subject matter advisor to functional area and may become actively involved, as required, to meet schedules and resolve problems highly complex in nature.
Develops and enhances processes to support established standards. May design specifications of assigned projects and may lead in implementation.
Ensures that defects in assigned projects or programs are tracked, summarized and presented to management.
Anticipates and prevents problems and roadblocks before they occur.
Shares information cross-functionally to improve workflow processes. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions.
Participates in the development of business approaches and new or enhanced processes.
Provides subject matter expertise to less experienced team members. May participate in teaching and training members of the work team.

About Walgreens and WBA

Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide.”

The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.

"An Equal Opportunity Employer, including disability/veterans".

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Basic Qualifications

Bachelor's degree and at least 1 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance and/or Operations OR High school / GED and at least 4 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance and/or Operations.
Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
Experience identifying operational issues and recommending and implementing strategies to resolve problems.
Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

• Experience working on cross-channel programs for paid search, paid social, affiliate, or programmatic

• Experience developing and delivering presentations to various audience levels within an organization
• Experience working in the digital space

Salary Range$76300 - $122200 / Salaried

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